Privacy policy


Music for Life Academy and our related entities and programmes, Music for Life Records (our trading company) and the African Children’s Choir (ACC), appreciate that privacy is very important. Music for Life Academy has adopted and updated this Privacy Policy in accordance with EU General Data Protection Regulations (GDPR). For the purposes of this Policy, ‘us’, ‘we’ and ‘our’ refer to Music for Life Academy/Music for Life Records/African Children’s Choir.

We are very grateful for the support we receive from our supporters. We could not carry out our vital work without you. Music for Life is committed to protecting your privacy, and promises to respect your personal information and do all we can to keep it safe. We aim to be clear about how we obtain your details and only process them in ways we believe you would reasonably expect. This includes not selling or sharing personal details with third parties for the purposes of their marketing.

Who we are

Music for Life is a Christian organisation empowering African children trapped in the cycle of poverty to rise up and create positive, lasting change. We are uniquely positioned to do this because we make deep, long-term investments in children who go on to have an exponential impact on their families, communities and countries.

Through our choirs, Music for Life harnesses the power of music to generate international awareness and funds for its programmes in Africa.

Our focus on providing African children and youth with a quality education, leadership skills, mentoring and ongoing discipleship equips and prepares them to solve problems for themselves, their communities and their countries.

Music for Life Academy is a charity registered in England and Wales (number 1090556) company (number 4202335) and our registered office is at: 8 Great James Street, London, WC1N 3DF

If you have any questions on this policy or would like to change the way we communicate with you, please contact us here:


Post: Music for Life


P O Box 412
BT28 9EB

Phone: 028 9266 6611

How we collect information about you

We will collect general information about you, when you interact with us,

We collect information in the following ways:

  • Make a donation at an African Children’s Choir Concert, post, phone or via our website.
  • Make a regular donation to one of our monthly giving programmes (Child Sponsorship or Friend of the Choir) via a Choir Concert, post, phone or via our website
  • If you become a volunteer chaperone
  • If you support a volunteer chaperone either financially or through their mailing list.
  • If you are a visitor to our African projects.
  • If you become a Host Family for the African Children’s Choir
  • If you interact and visit our website or engage in social media. Users can generally visit the Music for Life website without revealing who they are or other personal information unless they register with our email newsletter, make a one off or regular donation or purchase from our shop.
  • Purchase African Children’s Choir product at a concert, post or via our website.
  • Your information may be shared with us indirectly by third parties such as fundraising sites such as Just Giving, My Donate or Virgin Money Giving. We also receive information from Go Card Less with regard to recurring donations paid by Direct Debit. You should check their privacy policy when providing your information to understand fully how they will process your data.

What information we collect about you

Depending on how you interact with us the information that we collect can include the following:

  • Your Name
  • Contact Details (email, postal address and telephone numbers)
  • Taxpayer/Gift Aid Status
  • Bank account details if you make a regular donation by Direct Debit or Standing Order
  • Debit or credit card details used to donate to us or when ordering from our shop or at a concert. We will process your information securely and in accordance with the Payment Card Industry Standards. Your card details are not stored on our website or databases.
  • Notes on any correspondence or communication with a donor.
  • Date of Birth and next of kin of volunteer chaperones and employees.
  • We do not collect any sensitive data, except for volunteers and employees. The sensitive data we collect includes their health, religious beliefs and character references.

How do we use this information?

The information we gather helps us communicate with you in ways that you want, to process your donations and to send you updates and information about our work.

We will use the personal information we collect for the purpose disclosed at the time of collection, or otherwise as set out in this Privacy Policy. We will only use your personal information as follows:

  • Administer your donation or other payments we may receive, including processing Gift Aid
  • Administer any purchases from African Children’s Choir product.
  • Provide you with the information about our work, concerts, events or programmes.
  • Keep you up to date with the work you are supporting and to ask for financial and non-financial support.
  • Keep a record of your correspondence, donation history, comments or complaints you have made.
  • Keep a record and process any enquiries and bookings related to African Children’s Choir concerts.
  • Keep a record and process any applications for volunteers.
  • Administer and record host family information.
  • To track and record any email responses from appeals and enquires from our website.
  • Contact you in your capacity as a representative of an organisation such as a school, church, business or charitable trust.

We do not sell or share personal details to third parties for the purposes of their marketing.

Legal basis for processing your data

We need a lawful basis to collect and use your personal data. The law allows for six legitimate purposes which organisations can rely on to legally process people’s personal data.

  • Information is processed on the basis of an individual’s consent.
  • Information is processed in line with a contractual relationship.
  • Information is processed for compliance with a legal obligation.
  • Information is processed in order to protect the vital interests of the data subject.
  • Information is processed for the performance of a task carried in the public interest.
  • Information is processed on it being a legitimate interest for Music for Life to do so, expect where such interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

Of these, four are relevant to us – Consent, Contractual Relationship, Legitimate Interest or legal obligation.


We will always ask for your consent if you interact with us by giving a donation at a concert or if you are a Host Family or make a donation online. If you sign up to a newsletter or opt in to our communications either by a donation form or online through our website, then you are giving us your consent to send you information and fundraising appeals about the work of Music for Life. You can withdraw consent at any time by contacting our Office on 028 92666611 or email

Legitimate Interest

The law allows personal data to be legally collected and used by an organisation if it is necessary for a legitimate interest of the organisation – as long as its use is fair and balanced and does not unduly impact the rights of the individual concerned.

There are times when it is just not practical to ask a person for consent. In many situations, the best approach for us and our supporters, beneficiaries and volunteers is to process data because of our legitimate interests, rather than consent.

If you are an existing supporter, we will use you support for us over the previous four-year period as a legitimate interest reason to continue sending you the communications you receive from us. This includes if you have made a donation or updated us with new information to help us send you the right communications for your needs. If you have previously asked us not to contact you, we will continue to respect your wishes.

Set out below is a description of the ways we intend to use your personal data and the lawful basis on which we will process such data. We may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data.

Purpose/ActivityType of Date ProcessedLawful Basis for Processing
To process your donation at a African Children’s Choir concert, online or through the post.
  • Identity
  • Contact
  • Donations
  • Gift Aid Status
Given consent to the processing of personal data for a specific purpose Necessary for our legitimate interests such as promoting our work, where it is not in conflict with the interests or fundamental rights and freedoms of the individual.
To administer regular donations through our Child Sponsorship programme or Friend of the Choir programme
  • Identity
  • Contact
  • Donations
  • Gift Aid Status
  • Notes on Correspondence
Given consent to the processing of personal date for a specific purpose. Necessary for our legitimate interests such as sponsor/donor care and promoting our work. Processed in line with a contractual relationship.
To process and deliver your Product Order including managing payments.
  • Identity
  • Contact
  • Financial Transaction
Processed in line with a contractual relationship. Necessary for our legitimate interests such as promoting our work and for any new African Children’s Choir products.
To administer Volunteer Chaperone applications, their activities and their supporters.
  • Identity
  • Contact
  • Sensitive Data
  • Identity and Contact of Supporters
  • Financial
Given consent to the processing of personal data for this specific purpose. Necessary to comply with a legal obligation. Necessary for our legitimate interests such as promoting the chaperone’s work with the African Children’s Choir and the wider work of Music for Life.
To process and administer families who host children on African Children’s Choir tours.
  • Identity
  • Contact
  • Financial (if applicable)
  • Who they hosted
Given consent to the processing of personal data for this specific purpose. Necessary to comply with a legal obligation.

Opting out

You can change or stop what you receive from us by following the instructions at the bottom of any postal communication or email, or you can contact us by phone at any time. Under certain circumstances, you have rights under data protection laws in relation to your personal data.These include the right to:

  • Request access to your personal data
  • Request correction of your personal data
  • Request erasure of your personal data
  • Object to processing of your personal data
  • Request restriction of processing your personal data
  • Request transfer of your personal data
  • Right to withdraw consent.

Protecting your personal information

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying legal, accounting or reporting requirements. By law we have to keep basic information about our supporters and customers (including Contact, Identity, Financial and Transaction Data) for seven years. Your personal data will be processed in the UK. For sponsors, regular donors, one off donations and volunteers we use the Blackbaud Raisers Edge Database to manage their sponsorship and donations. We also use the Mailchimp automation platform operated by Rocket Science Group when sending electronic communication, you can also unsubscribe through the link in the email we send. The database server is located in Canada. Although they may not be subject to the same data protection law as in the UK, we will take steps to make sure they provide an adequate level of protection in accordance with UK data protection law.

Your information may occasionally be passed to service providers that perform functions on our behalf, such as sending postal mail and email. These companies may only use your information to perform these functions and may not use it for any other purposes. They are required to destroy this information once the function for which it was been transferred has been carried out.

Keeping your information up to date

We will keep your information accurate and up to date. However, we would appreciate it if you could inform us of any changes to your contact or other personal details, so we can keep our records accurate and have consent to use the updated details to continue to communicate with you. We will keep your personal information for only as long as is necessary for the purposes for which it is processed. Some information has legal requirements for retention, for instance information associated with Gift Aid must be retained for 7 years.

Changes to this Privacy Policy

Music for Life Academy may amend this Privacy Policy from time to time by having the amended version available on our website at We suggest that you visit our website regularly to keep up to date with any changes. This Privacy Policy was last updated on Tuesday 13th November 2018.

Contacting Us

If you would like any further information, or have any queries, problems or complaints relating to Music for Life Academy’s Privacy Policy or our information handling practices in general, please contact us by filling out the form on the feedback, calling or writing to a Music for Life Academy office address near you on the contacts page.